The Not So Big Questions

"Will watching 'The Great British Bake-Off' make me put on weight?"
Clive

"If a mobile phone has loads of apps on it, is it heavier?"
Wendy


"How heavy is a memory?"
Samsonite®


Three questions, or possibly the same question. Let's take them one at a time.

Clive is being rhetorical when asking if merely watching 'The Great British Bake-Off' is going to result in him gaining weight. The implication is that watching Mary Berry and Doc Hollywood presiding over endless sugary dessert foods will induce Clive to either take up baking, or go to Marks & Spencer and purchase four chocolate eclairs and eat them all at once with a cup of tea. You could argue that if he takes up baking but shows a will of steel, he could ration himself to a tiny portion of cake, or give ALL his cakes away to the poor or greedy. If he takes the M&S option, all is lost.

Logically, we must answer "no". The evidence linking Clive's gain of two stones after the first show of the last series of 'The Great British Bake-Off' is purely circumstantial. The eclairs were on 'special' that week anyway.

Now, to mobiles. Your 'phone weighs 132 grammes, you add an app, ('Facebook', for argument's sake) which is 48.9 MB of whatever-that-is, does this make your iPhone (other devices are available) heavier? I tried it, and the kitchen scales were not sensitive enough to give a change of reading.

Logically, I think the answer can't be "no, it gets lighter."Adding things to things never makes them smaller, unless it's a wolf to a flock of sheep. There is, however, a way in which the answer could be: "it stays the same." I'm no scientist (so take that back!), but the 'phone could have a weight, or more appropriately mass, that is capable of holding a certain amount of apps. When the 'phone's capacity is full it simply refuses any new apps, photos etc. After all, there is no physical feed to the device when adding apps, and no wires are needed. I'm going to guess that the "cloud" is a weightless one.

And finally to Samsonite®. Their new ad starts with the line: "How heavy is a memory?" Like Clive, the (M)admen are being rhetorical, in this case to falsely suggest that the most important part of any holiday is your suitcase. In the same way, the new UPS ad tries to take credit for all the thrusting new businesses in the world forging ahead and changing the world. Yeah right, it's all down to the post guy. The new Samsonite® suitcases are quite light, apparently; but they've been making the buggers for ages. So, big deal. A memory weighs the same as an app; it's the dirty pants and stolen towels that make a return journey more exhausting.